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Episode Description

In this week’s episode of the Memory Makers Podcast, hosts Danny Gruening and Russ Van Natta discuss how to encourage customers to share on social media. Understand the PESO model (Paid, Earned, Shared, Owned) to maximize your social media impact. Learn how to create Instagrammable moments, from photo ops to unique attractions like the Human Claw machine. Discover tips on leveraging user-generated content to boost your brand.

Key Takeaways

1. Create Share-Worthy Moments: Design unique and memorable experiences that customers want to capture and share. This includes interactive photo ops, distinctive decor, or exclusive items that stand out and encourage social media posts.
2. Utilize the PESO Model: The Paid, Earned, Shared, and Owned media model helps maximize your social media reach. Integrate these elements into your marketing strategy to amplify customer engagement and brand visibility.
3. Leverage User-Generated Content: Encourage customers to share their experiences by making it easy for them. Offer incentives, create branded hashtags, and engage with their posts to foster a sense of community and loyalty.
4. Engage with Your Audience: Actively participate in conversations on social media by responding to comments, sharing user-generated content, and showing appreciation for your customers. This interaction builds a stronger connection and promotes further sharing.

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