Action Lab Leadership, a new platform company from Creative Works, acquires the Amusement 360 event series and announces leadership training services for the amusement industry.

Action Lab Leadership (ALL) is a new venture by Danny Gruening, Armando Lanuti, and Kimberly Schilling of Creative Works, a leading manufacturer of location-based entertainment attractions. ALL is the first of several platform companies, designed to deliver services beyond Creative Works’ scope of immersive attraction fabrication.

ALL is taking over planning and hosting the Amusement 360 event series. These events were started by Creative Works in 2011, providing education to help existing operators and new startups build more profitable businesses. This year saw record registration, with more than 230 entrepreneurs in attendance between the April and September events. ALL will work closely with Creative Works to continue delivering the amazing experience people have come to expect from this event.

“We believe in educating and growing the leaders within our industry. Creating Action Lab Leadership as a platform company is a great first step in building a growth ecosystem for entrepreneurs in the location-based entertainment space. Danny’s passion for helping people reach their goals makes him the perfect person to lead this company.”

Armando Lanuti, President of Creative Works

Danny Gruening will operate ALL while maintaining his current role at Creative Works. Danny is an expert on personal development and business strategy who works with 7-figure entrepreneurs to improve their businesses. He’s using this experience to build the coaching services at Action Lab Leadership.

“I help people create better habits, level up their accountability, and become the leader their team desperately needs. As our name suggests, we’re ready to take action to transform our industry into a source for the world’s best business leaders.”

Danny Gruening, Founder of Action Lab Leadership

The company has multiple coaching services available at launch, with more to be announced soon. Business owners and leaders can learn more at https://actionlableadership.com/.