BLOG
How to Build a Strong Digital Brand for Your FEC Featuring Rebecca Twomey of Party Center Software – Podcast Episode 69
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this week’s edition of the Memory Makers Podcast, Russ Van Natta sits down with Rebecca Twomey, President at Party Center Software, to discuss how to build a strong digital brand for your FEC. As part of the Amusement 360 Partnership series, Rebecca shares actionable insights on branding that go beyond just logos and websites—exploring how every touchpoint, from facility decor to social media, shapes customer perception and loyalty.
They discuss the importance of listening to guests, responding to reviews (both good and bad), and turning complaints into opportunities for building loyalty. The conversation touches on managing your brand’s digital reputation across platforms like Google, Yelp, and Facebook, and understanding generational trends in social media use. They also share insights on using digital marketing strategies—such as organic content, paid ads, and geofencing—to drive foot traffic and boost revenue.
Key Takeaways
- Service Recovery Builds Loyalty – Addressing guest complaints thoughtfully can turn a negative experience into an opportunity to create loyal customers.
- Manage Your Digital Reputation – Actively monitor and respond to reviews on platforms like Google, Yelp, and Facebook to maintain a positive brand image.
- Adapt to Generational Trends – Understand how different age groups engage with social media and tailor your marketing strategies accordingly.
- Use Digital Marketing to Drive Traffic – Implement strategies like organic content, paid ads, and geofencing to increase awareness, foot traffic, and revenue.
Join us at Amusement 360
This episode is part of the Amusement 360 Partnership Series.
Head over to amusement360.com for more insights like this and then register to join us at the Amusement 360 Event!
