Welcome back to another adventure in our We Are Creative Works series! This time, Russ and Danny dive into a bold, retro-futuristic project that turned heads and rewrote the rules for immersive entertainment. We’re pulling back the curtain on our latest renovation at Andretti Orlando—a laser tag arena transformed into a Borderlands-inspired wasteland, blending chaotic creativity with cutting-edge technology.

A Vision Fueled by Two Iconic Brands

Borderlands is synonymous with its edgy, post-apocalyptic world, bold artistic style, and larger-than-life characters. When Andretti came to us with the challenge of combining their iconic racing brand with Borderlands’ chaotic energy, we were ready to hit the gas! The result? A visually stunning arena that can be replicated across locations while keeping custom touches unique to each space.

Bringing the Borderlands Universe to Life

Our design and production teams pulled out all the stops to capture the essence of both brands. The paint team pushed the boundaries of black light painting techniques, choosing bold colors and finishes that electrify the space. Every brushstroke was a step toward creating a fully immersive experience that feels straight out of a video game.

And the props? These aren’t just decorations—they’re massive set pieces designed to transport players into another world. Glowing signs, massive gears, and racing-inspired elements blend seamlessly with the Borderlands style, amplifying the energy and immersion.

Full Immersion with Lights and Sounds

Sound design was just as crucial as visual elements. Our integrated sound effects package enhances gameplay by syncing seamlessly with laser tag targets, giving players an adrenaline-pumping audio experience as they navigate the arena’s chaotic environment.

Creativity Meets Storytelling

From initial concept to the final glowing props, this project exemplified our passion for blending creativity, technology, and storytelling. It’s all about creating experiences that are unforgettable and completely unique.

Proud Partners, Bold Results

We couldn’t be prouder of the final result at Andretti Orlando. The revamped laser tag arena is now a bold, custom masterpiece that stands apart from anything else in the industry. We are excited to bring this theme to other Andretti locations.

Want to learn more about how Creative Works builds these incredible attractions? Click below to learn how we can bring something like this to your entertainment business!