Escape rooms are a great attraction for entertainment venues looking to boost engagement and profitability. Massanutten Resort, a premier vacation destination spanning thousands of acres, significantly enhanced guest experiences with the addition of three immersive escape rooms. In a recent interview, Matt Ream, Fitness and Rec Club Manager at Massanutten Resort, shared his experience working with Creative Works to bring these attractions to life.

From a Test Run to a Successful Expansion

When Massanutten Resort first considered adding an escape room, they were uncertain about how it would perform.

“We put in our first one and it worked great, so after that, we were like, we need at least 2 or 3 more of these.”

Matt Ream

The success of their initial escape room validated the investment, proving that this type of attraction could drive significant revenue while providing a unique entertainment option for guests. This realization led to the installation of two additional escape rooms, further solidifying their commitment to immersive experiences.

Why Creative Works?

Massanutten Resort had previously worked with another provider, but when it came time to expand, they sought something more immersive.

“We had one installation prior to you guys, and it was great except for the walls. They were just flat walls, with no dimension. When I came back the second time, I was like, we want to make this a truly immersive experience.”

Creative Works delivered exactly that—transforming spaces into engaging story-driven environments that transport guests into another world. Whether it was Mayday’s thrilling submarine adventure or the exhilarating experience of Pharaoh’s Revenge, the difference in quality and theming made all the difference in guest satisfaction and repeat business.

The Impact on Escape Room Revenue

One of the key benefits of these high-quality escape rooms has been their long-term revenue potential.

“Our guests love them. They come back year after year.”

Because of this loyalty, Massanutten Resort has implemented a three-year rotation to keep the experiences fresh and engaging. This rotation strategy ensures continued excitement and sustained escape room revenue over time. Rather than relying on one-time visitors, they’ve built a model that encourages repeat play and long-term profitability.

Expert Tips for Escape Room Success

Matt also shared insights for other operators considering escape rooms as an addition to their business. His biggest tip? Make sure the entire experience is immersive—including the pre-show area.

“We’ve themed all of ours, and guests are excited from the moment they sit down to watch the videos,”

Rather than treating the briefing as just a set of instructions, they’ve integrated it into the storytelling, making it part of the adventure.

Why You Should Work with Creative Works

When asked what he would say to other operators considering working with Creative Works, Matt’s response was simple: “Go for it.” He highlighted the seamless experience from initial planning to installation and the responsive support even after the rooms were operational.

“A quick email, and we usually hear from you guys within 10-15 minutes if we’re having an issue.”

Ready to Boost Your Escape Room Revenue?

If you’re considering revamping or adding an escape room attraction, Creative Works can help you achieve similar success.

Click the button below to learn more about our escape room solutions. Let us help you create an unforgettable experience and boost your revenue.