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What Liquid Death Water Can Teach You About Attractions – Podcast Episode 78
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this week’s edition of the Memory Makers Podcast, Danny and Russ explore what Liquid Death water can teach you about attractions. Using examples like Lucky Putt and blacklight mini golf, they discuss how design, technology, and operations can tailor experiences for different demographics—whether it’s a premium, tech-driven game for adults or a whimsical, family-friendly experience. They also highlight how venues like Andretti Indoor Karting balance offerings to engage both primary and secondary audiences.
Key Takeaways
- Tailor attractions for specific audiences – Design, technology, and theming create experiences that appeal to different demographics but, most importantly YOUR demographic.
- Balance offerings to engage all guests – Successful venues include attractions for both primary and secondary audiences, ensuring a well-rounded experience that maximizes revenue.
- Use marketing to reflect target customers – Photos, videos, and messaging should align with the audience you want to attract, helping guests see themselves in your experience.
- Enhance operations to boost guest experience – Adding features like automated scoring, mobile ordering, or flexible gameplay creates a smoother and more enjoyable visit.
