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How to Create an FEC Marketing Plan Featuring Courtney Drahos of Party Center Software – Podcast Episode 96
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this week’s edition of the Memory Makers Podcast, Russ Van Natta is joined by Courtney Drahos of Party Center Software to share how to create an FEC marketing plan. As part of the Amusement 360 Partnership series, Courtney offers actionable tips to help operators open strong and grow smarter, from crafting your brand identity to building hype with websites and ads. This episode unpacks must-know strategies for branding, marketing, and launching your FEC the right way.
Key Takeaways
- Build a clear brand foundation early: Define the emotion and identity you want guests to feel, and use that to guide colors, logos, and messaging.
- Launch your website 4–6 months before opening: Use it to create awareness, collect customer data, and generate early revenue with offers like founder memberships.
- Use social media to tell your story: Show behind-the-scenes progress to build excitement and connect with your community before doors open.
- Set goals and measure results: Adjust your marketing strategy based on real data and focus your efforts on what drives revenue or engagement.
Join us at Amusement 360
This episode is part of the Amusement 360 Partnership Series. Head over to amusement360.com for more insights like this and then register to join us at the Amusement 360 Event!
