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Use Data for Business Decisions and Improving Efficiency featuring Sara Paz from Embed – Podcast Episode 109
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this episode of the Memory Makers Podcast, Russ Van Natta sits down with Sara Paz, Chief Marketing & Growth Officer at Embed, for an insightful discussion in how FEC operators can use data for business decisions and improving efficiency. As part of the Amusement 360 Partner Series, Sara dives into how operators can remove friction, optimize the guest journey, and futureproof their business through smart, tech-driven decisions.
From the rise of mobile wallet payments and contactless systems to building a “fun crusader” mindset that empowers teams and drives growth, this episode is packed with actionable insights to help operators boost revenue, streamline operations, and deliver unforgettable guest experiences.
Key Takeaways
- Friction-Free Experiences – The right technology removes pain points from the guest journey and creates a smoother, more enjoyable experience that drives higher revenue.
- Power of Digital Payments – Mobile wallets and cashless systems do more than modernize transactions; they build trust, improve convenience, and strengthen customer loyalty.
- Data as a Growth Tool – Real-time data empowers operators to make smarter decisions, improve efficiency, and uncover opportunities that fuel sustainable business growth.
- Leadership that Inspires – Strong female leadership at Embed drives innovation, fosters collaboration, and creates a culture that values empowerment and progress.
