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How Small Changes Drive Big Profits In Your FEC featuring John Feltz of Betson Enterprises – Podcast Episode 111
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this episode of the Memory Makers Podcast, Russ Van Natta sits down with John Feltz from Betson Enterprises to discuss how small changes drive big profits in your FEC. As part of the Amusement 360 Partner Series, John shares how simple, strategic adjustments, like rotating your game layout every few months, can make your arcade feel brand new and boost revenue without major investments.
From optimizing your game mix (60% redemption, 20% merchandiser, 20% video) to maximizing ROI through smart maintenance, layout, and staffing, this episode dives deep into the fundamentals that keep your game room performing at its best. If you want your arcade to feel fresh, perform better, and keep guests spending, this episode is packed with practical insights straight from one of the industry’s most experienced partners.
Key Takeaways
- Rotate Games Strategically – Move arcade games every 6–8 months to refresh the space, engage guests, and increase revenue without new equipment.
- Optimize Your Game Mix – Use a balanced layout (roughly 60% redemption, 20% video, 20% merchandisers) to maintain strong performance and guest satisfaction.
- Invest in Maintenance and Tech Support – Employ a dedicated tech or trained staff to keep games operational, protect revenue, and preserve brand reputation.
- Leverage Location and Layout – Place top-performing or eye-catching games in high-traffic areas to influence play patterns and boost per-guest spend.
