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How to Create Immersive Attractions for FECs featuring Mike Ficarra – Podcast Episode 94
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this episode of the Memory Makers Podcast, host Russ Van Natta chats with Creative Works’ Head Concept Developer Mike Ficarra about how to create immersive attractions for FECs. Mike shares insights from his work on iconic themed attractions like Masters of the Universe and G.I. Joe, exploring how physical storytelling, guest psychology, and IP preservation come together.
He explains “forensic storytelling,” where guests discover narratives on their own, and how operational demands and medium limits influence design while obeying the laws of physics. The conversation highlights blending CGI, sound, and social gameplay to create emotional connections, while overcoming practical challenges through teamwork.
Key Takeaways
- Balance Story and Social Gameplay: Immersive attractions blend narrative moments with social interaction, using CGI, sound, and props to create replayable, engaging experiences without demanding constant player attention.
- Character and Narrative Integration: Weaving characters and story elements throughout murals, props, and digital effects builds emotional connections that enhance immersion and make attractions memorable.
- Creative Problem-Solving in Design and Fabrication: Overcoming physical constraints requires collaboration between design, engineering, and fabrication teams to maintain both creativity and functionality, in other words, obey the laws of physics.
- Collaboration and Shared Vision: Successful themed experiences rely on communicating vision across multiple departments, emphasizing that creative work in this industry is a collective effort rather than a solo endeavor.
