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Episode Description

In this week’s edition of the Memory Makers Podcast, Russ is joined by Kevin Loughery of Propsr Communications to discuss how to get your business in the news. Kevin dives deeper into the power of the PESO media model—Paid, Earned, Shared, and Owned—and how entertainment operators can maximize their marketing reach. From influencer collaborations and local media partnerships to engaging with Chambers of Commerce and community organizations, he highlight strategies to gain third-party validation and amplify brand awareness.

Tune in to discover how to integrate these elements into your marketing efforts and get your business in the news. Learn to go beyond simple advertising and make a lasting impact on your audience and community.

Kevin also talks about the benefits of joining a Mastermind with Action Lab Leadership. It’s a group of like-minded business leaders who help each other grow, and it’s a place that serves as a “board of directors” for him.

Key Takeaways

1. Leverage Brand Storytelling – Businesses create emotional connections by telling compelling stories that highlight their mission and values.
2. Differentiate Through Experience – Customers seek unique, memorable experiences, so businesses must focus on immersive engagement rather than just transactions.
3. Focus on the Right Audience – Not every customer is the right fit; success comes from serving a specific, passionate group rather than trying to appeal to everyone.
4. Build Trust Through Consistency – Strong brands establish credibility by consistently delivering on their promises and reinforcing their identity.

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