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An Honest Look at Modern Attractions and Guest Expectations with Kevin Williams – Podcast Episode 159
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
On this episode of the Memory Makers Podcast, Russ is joined by industry titan Kevin Williams—publisher of The Stinger Report and consultant at KWP. Kevin unpacks why traditional entertainment definitions limit our thinking, how modern tech reshapes physical venues, and why operators leave serious revenue on the table.
“We are dealing with an audience now that has been born with a silver internet connection in their mouth, and they expect a high level of gamification. They expect a level of engagement.”
— Kevin Williams
Today’s guests grow up with digital screens at their fingertips, and they demand responsive, high-impact experiences whenever they step outside their front doors. That is why Kevin says that to thrive now and in the future, operators must curate intentional guest journeys, capture data to drive change, and stop competing in a race to the bottom on price.
Key Takeaways
- Frictionless Tech Beats Heavy Gear – Guests enjoy high-energy immersion without headset hassle or mess, showing a shift toward projection mapping and micro-panel LED systems.
- Smart Tools Protect Frontline Staff – Implement ways to handle repetitive guest FAQs and briefings without your staff. This will allow your staff to direct their energy toward genuine human hospitality.
- Player Retention Demands Constant Touchpoints – Modern attractions have built-in tracking of player preferences and real-time scores, which helps pull visitors back for their next visit, especially if they are rewarded for returning.
- Premium Experiences Command Higher Rates – Plain and simple, Kevin says operators undervalue their product and charge too little. Today’s modern attractions justify premium ticket prices.
Join us at Amusement 360
The Amusement 360 Event (hosted by Action Lab Leadership and Creative Works) is the perfect place to learn the best strategies, connect with others in the industry, and create momentum in your business.
