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How We Built 3 Immersive Attractions for ThrillHouse (We Are Creative Works)
At Creative Works, we believe your attractions should make money. Ours do. Our latest feature in the “We Are Creative Works” series takes us inside the massive ThrillHouse, a 100,000-square-foot destination where “average” doesn’t exist. To fill a space this size, you need more than just games. You need immersive attractions that are Never Boring.
Knowing they couldn’t just have any attractions, ThrillHouse sought the best experiences in the industry that would surprise and delight any guest who comes through their door. From Creative Works, they brought in Laser Tag, ValoArena, and Lucky Putt!
Aliens vs. Terrans Laser Tag

This isn’t your childhood laser tag. It’s a multi-level sci-fi epic featuring cinematic props and interactive bases straight from our fabrication floor. The real showstopper? Our LED Maze Panels. By integrating these walls with DMX controls and the laser tag equipment, the arena “breathes” in real-time—pulsing and shifting colors based on live gameplay.
ValoArena

We brought the world’s best unattended mixed reality playground to the floor. By eliminating headsets and wires, we’ve created a physically active, highly social experience that is an operator’s dream. It’s “spectator fuel” that keeps guests lined up to watch (and play) without requiring extra staffing.
Lucky Putt

We’ve officially reinvented the mini-golf revenue model. By stripping away paper and pencils in favor of our proprietary ball-tracking tech, we’ve gamified the entire course in this award-winning attraction. Every hole feels like a high-stakes video game where players trigger bonuses and lights, ensuring the experience is addictive and high-margin.
At Creative Works, we operate on a simple principle: Your attractions should make money. Ours do. This project showcases exactly how we take a concept from our Theme Factory in Indiana and turn it into a market-dominating experience.
ThrillHouse is a perfect example for what happens when premium storytelling and rigorous engineering come together. It creates memories that stick and a business that thrives.
Ready to Build Your Own Immersive Attraction Mix?
If you’re opening a new venue or refreshing an existing one, Creative Works can help you design and install unforgettable attractions that wow guests and drive revenue.
Request a quote and let us bring your vision to life!
