We Hosted Our Second Successful Virtual Amusement 360 Event

On October 6-8, we held our second virtual Amusement 360 Event of the year. Over 300 new and existing entertainment operators registered, making it one of the largest Amusement 360 Events ever.

Due to the continued limitations from the pandemic, the event (which is normally held in-person) was moved to a virtual format for the second time this year. We also provided free registration to make it easy for any operator to attend.

“Once again, we were blown away by how many business owners registered and engaged with the content,” said Danny Gruening, our VP of Marketing. “I love seeing so many operators come together to find ways to help one another achieve their goals.”

As always, Danny Gruening and Russ Van Natta found time for plenty of laughs during the event.

The first day of the event focused on time-relevant topics to help businesses improve their operations. These topics included how to create systems and processes to eliminate waste, how to maximize revenue with limited capacity, the key factors lending institutions are focused on right now, how to lead staff in times of uncertainty, and much more.

The second day was filled with industry expert and operator interviews. Matt Heller and Josh Liebman (Attraction Pros) talked employee and guest feedback, while operators Jeremy Hoyum (Urban Air), Barry Zelickson (Big Thrill Factory), Craig Buster (Coconut Bowl at Wild Island), Jeff Gebhart (Craig’s Cruisers), and Chucky Blalock (TopJump, Crave Golf Club) covered a variety of topics related to running an entertainment business.

A big part of entrepreneurship comes from determination, mindset, and perspective. We delivered on this with a keynote from Jason Barnaby (Firestarters Inc) where he showed how to find inspiration and ignite the fire within. And in honor of Creative Works late founder Jeff Schilling, the company had a session that focused on legacy and how to make a lasting impact through gratitude.

The event ended with a live Q&A session followed by an operator round table where operators could address their business challenges on a more personal level.

Danny Gruening and Armando Lanuti during the Amusement 360 Event

Based on the reaction from attendees, the Amusement 360 Event was a resounding success. In the post-show survey, 100% of attendees said they would recommend the event to industry colleagues.

“The time spent taking part in the Amusement 360 events cannot be duplicated in any other seminar. The information you will receive is the most up to date and authentic you will find in our industry,” said October attendee Mike Aulby.

“The Creative Works Amusement 360 event is incredible. As a future FEC owner, the information from industry leaders, owners and operators is priceless. Everyone is here to help and you feel like family!” added attendee Nikisha Leemore.

The 2021 Amusement 360 Event dates have been announced and will take place on February 23-25, 2021 and August 24-26, 2021. For more information, go to