We hosted our first Amusement 360 Event of the year on February 18-20 in Indianapolis. It was the first event since rebranding the program from its original name, LaserTAG360.

The 2.5-day educational conference included brand new content, partners, and presentations to provide a more well-rounded education to the existing and aspiring family entertainment center (FEC) operators who attended.

The event, which started in 2011, originally focused on laser tag. Over the years, the content evolved to include a more 360-degree approach to amusement education.

“Our goal is to provide the best tools and resources to empower startups and existing operators,” commented Danny Gruening, our VP of Marketing. “The new format of the 360 Event allows us to cater to the evolving needs of entertainment operators throughout the industry.”

“Our goal is to provide the best tools and resources to empower startups and existing operators.”

The wide variety of education and activities has always been one of the main draws for Amusement 360 attendees. The February event covered a diversity of educational topics, including site and attraction selection, operations, hiring, training, marketing, sales and much more.

Jason Barnaby from Firestarters, Inc. gave a motivational keynote to engage everyone and get them fired up. And Marc Wiese from Airway Fun Center participated in an operator interview. He shared insights from his many years of operational experience and answered questions about his business strategies.

In addition to learning from presentations, participants made valuable connections during networking breaks, played our attractions, and shared experiences with others during meals and social hours.

All of this learning took place in a fun and positive environment that allowed plenty of time for personal and meaningful discussions.

“The 360 event was a powerful networking event that enabled more personal interaction [with] experts at a level you can’t achieve at IAAPA,” commented February attendee Aaron Osmond.

Fellow attendee Ryan Glass was excited to start leveraging the relationships he developed during Amusement 360. “I made tons of great connections with other owner/operators as well as industry partners that will become part of my team moving forward.”

Participants also visited two Indianapolis FECs, Woodland Bowl and Main Event. At these facilities, everyone got the chance to play laser tag and other games, as well as enjoy dinner and social time.

“Don’t question it – just go! You won’t regret it, the 1st day you will learn enough to make it worthwhile. Not only that, the networking and fun was invaluable,” said attendee Christie Wall.

We have two more Amusement 360 Events planned in 2020: June 8-10, October 6-8.

To learn more about Amusement 360 and register, please visit: amusement360.com