Our team worked with Kilburn Media and Hasbro to design and build a G.I. Joe laser tag arena for THE GAMEROOM in the American Dream Mall.

G.I. Joe is an action-packed brand dating back to 1964. The history of G.I. Joe includes a vast array of action figures, vehicles, play sets, comic books, animated TV series, movies, and now laser tag!

When Hasbro came to us with the mission of creating the ultimate G.I. Joe laser tag arena, they had a big vision. It was crucial for us to stay on-brand and deliver for a franchise that’s loved by people all over the world.

We spent months designing every part of the laser tag experience before sending it through our Theme Factory for manufacturing. Our artists and craftsmen got to work, molding and shaping Hasbro’s vision into life-sized, fully immersive elements. Massive turret towers, imposing tanks, vehicles, and bunkers were all designed to make players feel like they’ve stepped straight into a G.I. Joe battle.

This unique arena blends black light, white light, and show lights to create a fully immersive atmosphere. When players enter, they walk into a story-driven experience where Team Cobra and Team G.I. Joe go to battle.

We are so proud to play a part in bringing this iconic brand to life on a scale that’s larger than ever before!

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Want to see how we can help you create an amazing laser tag attraction for your location-based entertainment venue? Request a quote below! Our team can answer your questions and review your goals to see if we might be the right vendor for you.