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How to Use AI to Boost Revenue ft. Laura Zorn of Bravoz – Podcast Episode 123
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
On this edition of the Memory Makers Podcast, Russ sits down with Laura Zorn, owner of Bravoz Entertainment in Jacksonville, to discuss the practical and profitable integration of AI in family entertainment centers. Forget the “robot takeover” tropes, Laura explains how she’s using smart automation to solve the biggest headaches in the FEC world. From hitting an 80% close rate on birthday parties to reclaiming hours of staff time, Laura shares the exact blueprint she used to move her team away from the computer screen and back onto the floor with guests.
Key Takeaways
- Boost Sales with Automation: Laura switches from manual emails to automated text workflows, which helps her close 30% more party leads and increases food and beverage spend through instant catering prompts.
- Reclaim Staff Hours: The team condenses three days of manual confirmation calls into a 90-minute automated process, allowing managers to focus on “red carpet” service instead of data entry.
- Simplify Review Management: Smart tools automatically prompt happy guests for Google reviews while summarizing competitor feedback, giving the team a shortcut to staying ahead of the local market.
- Streamline the Hiring Process: AI filters incoming applications based on personality and availability, ensuring the leadership team only spends time interviewing the best fits for the culture.
