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How to Create Immersive FEC Experiences with Concept Artist Kimberly Holbrook – Podcast Episode 153
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
On this episode of the Memory Makers Podcast, Russ sits down with Creative Works’ Concept Artist and Illustrator, Kimberly Holbrook. She is one of the creative forces behind some of Creative Works’ most dynamic 2D and 3D animations, prop designs, and interactive Laser Tag Launch Room experiences.
“It’s important seeing what people are gravitating towards so that as they open up these facilities, they’re suited for success in terms of what people just genuinely like to enjoy.”
— Kimberly Holbrook
Kimberly talks about designing durable & safety-conscious FEC assets, matching artistic styles across massive creative teams, and finding inspiration in unexpected places. From scaling up seven-foot ghost town skeletons to designing immersive launch room sequences that transport guests straight into a fantasy world, Kimberly shares what it takes to turn static concepts into memory-making environments.
Key Takeaways
- Cross-Functional Collaboration Harmonizes Artistic Styles – Effective art directors compile reference boards and encourage style practice across the team to draw on individual strengths while keeping visual themes uniform.
- Physical Safety Directs Spatial Concept Design – Illustrators designing physical props adapt their initial artistic concepts to accommodate real-world constraints like structural integrity, door clearance, and player safety.
- Broadening Skill Sets Unlocks Unconventional Career Paths – Emerging creators who look beyond hyper-specialized niches discover fulfilling opportunities in unexpected industries like family entertainment center attraction design.
- Trend Observation Fuels Attraction Innovation – Monitoring pop culture waves at artist alleys and craft events helps creators design environments that match the exact aesthetic preferences of current audiences.
Join us at Amusement 360
The Amusement 360 Event (hosted by Action Lab Leadership and Creative Works) is the perfect place to learn the best strategies, connect with others in the industry, and create momentum in your business.
