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Create Zombie Loyalists with Amazing Service – Podcast Episode 59
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Episode Description
In this edition of the Memory Makers Podcast, hosts Danny Gruening and Russ Van Natta share ways to create zombie loyalists with amazing service. They explore how exceptional guest service can reduce staff turnover, increase revenue, and enhance customer retention. The episode also features insights on measuring guest experience metrics and a review of Peter Shankman’s Zombie Loyalists, a book that highlights how businesses can turn customers into die-hard fans. Whether you’re managing a family entertainment center or any other service-focused business, this episode is packed with actionable tips to boost your success!
Key Takeaways
- Customer Experience Drives Loyalty and Revenue: Companies that focus on delivering exceptional guest experiences outperform their competitors 80% of the time and see a significant increase in revenue.
- Staff Engagement is Key: Engaging staff in creating positive guest experiences not only boosts customer satisfaction but also improves staff retention and reduces turnover.
- Measure and Improve Guest Interactions: Tracking key metrics like guest satisfaction surveys, social media feedback, and team insights helps operators refine and improve their service to create loyal customers.
Resources
“Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls “Zombie Loyalists,” fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue.”
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