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Crafting Unforgettable PR Strategies for Your FEC with Kevin Loughery – Podcast Episode 154
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
On this episode of the Memory Makers Podcast, Russ sits down with PR strategist Kevin Loughery, founder of Prospr Communications, to reveal a powerful growth engine local venues constantly overlook: public relations. Kevin knows you do not need to spend millions on a massive facility overhaul to catch the attention of journalists or local creators. By capitalizing on timely pop culture moments, engaging local micro-influencers, and building simple relationships with local media contacts, your venue can earn high-trust exposure that drives long-term traffic and boosts local search rankings.
“Start today with just establishing a media relationship, even if you have nothing going on… That is so easy to do with people who are considered gatekeepers within your community.”
— Kevin Loughery
Kevin emphasizes that trusted news coverage or authentic local reviews carry real influence. Public relations gives your venue third-party validation that traditional advertising simply cannot buy. Building these connections takes consistency rather than a massive budget, letting you turn simple, creative ideas into major community buzz.
Key Takeaways
- Build Media Connections Early – Reach out to local journalists and assignment desks before you have news to share so your business becomes a familiar name long before pitching a major story.
- Manufacture Buzz Through Timely Moments – Hitch your marketing efforts to local trends, sports events, or fun seasonal hooks to generate massive news coverage without spending big money.
- Leverage Micro-Influencers for Hyper-Local Reach – Partner with local creators who hold tight-knit followings to build authentic word-of-mouth trust within your immediate geographic market.
- Use AI as an Idea Generator – Draft rough press release outlines with modern digital tools, then refine the content with a human touch to keep pitches clear and concise.
Join us at Amusement 360
The Amusement 360 Event (hosted by Action Lab Leadership and Creative Works) is the perfect place to learn the best strategies, connect with others in the industry, and create momentum in your business.
