Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora

Episode Description

In this week’s edition of the Memory Makers Podcast, Russ sits down with serial tech entrepreneur Zack Johnson to explore how Sandbox Social integrates family entertainment center software at their venue. Zack shares insights from his journey, from selling an esports business in 2021 to founding Diverted River, a company dedicated to connecting and enhancing FEC operations. They discuss the integration of Lucky Putt, gamification strategies, and how Diverted River bridges disparate systems like arcade, bowling, and POS to create a seamless guest experience. Zack also delves into pinball gamification, data-driven engagement, and the evolving role of technology in shaping FECs.

Key Takeaways

1. Seamless FEC System Integration – Utilize companies like Diverted River to connect various family entertainment software systems (arcade, bowling, POS) through APIs, to create unified dashboards and improve operational efficiency.
2. Gamification for Engagement – Lucky Putt and pinball machines use gamified scoring and ticket redemption to foster friendly competition and encourage repeat visits.
3. Data-Driven Guest Experience – Personalized incentives and cross-attraction gamification enhance customer engagement, making the FEC experience more interactive and rewarding.
4. The Future of FEC Technology – The fragmented nature of FEC software presents challenges, but Diverted River unifies these systems to streamline operations and improve the overall guest experience.

More Episodes