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Episode Description

In this week’s episode of the Memory Makers Podcast, Russ Van Natta welcomes Mike Tipton from Redemption Plus to talk how the 4 Arcade Player types impact your profits. In our second episode of the Amusement 360 Partnership Series, Mike shares insights on the four types of arcade players and how understanding these categories can enhance customer satisfaction and boost business success.

Whether you’re a seasoned industry professional or new to the world of FECs, this episode offers an engaging conversation that highlights the transformative power of strategic prize selection and customer engagement.

Key Takeaways

1. Understand Player Types: There are four critical arcade player types: impulse players, traders, savers, and super savers. Each type has unique behaviors and motivations, influencing how they play games and select prizes.
2. Importance of Merchandising: The way products are displayed significantly impacts customer engagement and satisfaction, akin to a retail experience.
3. Strategic Prize Selection: Approximately 60% of redemptions come from items appealing to impulse players and traders, while larger, high-ticket prizes attract savers and super savers.
4. Create Social Experiences: Teenagers and young adults often treat arcade visits as social events. These frequent visitors not only contribute to higher revenue through repeat visits but also enhance the arcade’s community atmosphere by bringing friends along.

Join us at Amusement 360

This episode is part of the Amusement 360 Partnership Series.
Head over to amusement360.com for more insights like this and then register to join us at the Amusement 360 Event!

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