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The Secret to High-Engagement Socials for Entertainment Venues with Crosse Bearden – Podcast Episode 146
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
On this episode of the Memory Makers Podcast, Russ chats with Crosse Bearden, Marketing & Events Coordinator at Recoil Trampoline Park in Valdosta, Georgia. Crosse shares his tactical playbook for local community outreach, short-form video content, and practical AI tools.
Rather than cluttering feeds with standard promotional flyers, Crosse focuses on content that showcases pure excitement. Short video reels, silly team challenges, and raw arcade winner moments keep Recoil top-of-mind for local families.
“What really drives people in the door at the end of the day is fun. They’re looking for a fun, safe place to beat the heat and get indoors.”
— Crosse Bearden
Crosse also breaks down Recoil’s deep local roots. The venue partners with local non-profits to reward standout students, hosts special mid-week play sessions for homeschool co-ops, and relies on smart AI tools to draft quick email copy without losing park personality.
Key Takeaways
- Showcase Pure Fun Over Discounts – Local venues drive high participation when social posts showcase pure excitement. Viewers connect deeply with playful challenges and candid guest moments.
- Support Local School Reward Programs – Student recognition initiatives turn first-time visitors into loyal fans. Purposeful community outreach builds trust with local families.
- Utilize AI Tools to Save Time – Generative tech speeds up routine email drafts and web chat answers. Clear prompts preserve authentic venue character across all communications.
- Engage Niche Community Groups – Dedicated weekday pass deals drive steady foot traffic during off-peak hours. Word of mouth spreads fast across close homeschool networks.
Fun side note: Crosse first connected with Trent Coggins, the owner of Recoil Trampoline Park, through his work as a professional wakeboarder while teaching Trent’s kids on the water! That connection eventually led Crosse to join Recoil, where he rose to his current role leading their marketing and events.
Join us at Amusement 360
The Amusement 360 Event (hosted by Action Lab Leadership and Creative Works) is the perfect place to learn the best strategies, connect with others in the industry, and create momentum in your business.
