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The Pros and Cons of Operating Cutting Edge Attractions featuring John Losito of Sun Valley Lanes – Podcast Episode 55
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this episode of the Memory Makers Podcast, host Russ Van Natta is joined by industry legend, John Losito where they dive into the pros and cons of operating cutting edge attractions. John is the owner of Sun Valley Lanes, a leading bowling entertainment center out of Lincoln, Nebraska. He shares how his team has successfully transformed their traditional bowling center into a cutting-edge, multi-attraction venue through calculated risk. We discuss the strategies they used to balance proven attractions while venturing into new, bold experiences that keep customers engaged and excited. Tune in to learn how you can push the envelope to create unforgettable memories for your guests.
Key Takeaways
- Adapt and Innovate: Sun Valley Lanes expanded from traditional bowling to a multi-entertainment venue to evolve with industry trends and customer demands.
- Balance Core Strengths with New Ideas: John knows that bowling is his anchor attraction but knew adding new attractions like volleyball or Lucky Putt would appeal to both current and new customers.
- Embrace Technology: Staying updated with the latest technology is crucial to deliver a memorable guest experience.
- Targeted Marketing: Sun Valley Lanes effectively engages local college students through social media and community events to stay relevant and top-of-mind.
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