The Viral ValoArena Video with 21 Million Views – How it Happened

ValoArena is a mixed reality attraction for location-based entertainment venues. It doesn’t require any wearable technology to play, the experience is intuitive for all ages, and all players get a video recording of their game. These factors contributed to the viral ValoArena video that racked up more than 21 million views on X (formerly Twitter).

This all starts with the photo booth functionality in ValoArena. The system automatically records the experience in every game, and players can receive the video recording by entering their email address in the kiosk when the game is over. These videos act as digital souvenirs, and it takes the idea of “Instagrammable moments” to a whole new level.

The X user @Rainmaker1973 is an account with more than 2 million followers that shares pictures and videos related to science, tech, and art. This user shared a ValoArena photo booth video that had already been shared by several other accounts, and it quickly went viral with more than 21 million views.

The specific game title from ValoArena shown in the viral video is Groundfall. This is a take on the “ground is lava” game that almost every kid has played before, and just about every kid understands. Combine this with immersive mixed reality technology and some fun animations of players falling into lava, and you have a video that’s primed to get shared again and again.

If you’re interested in adding a viral-worthy mixed reality attraction to your location-based entertainment center, we’re here to help! Request a quote and we’ll help you take your guest experience to a new level.