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Want a Better Business? Tell Better Stories! featuring Scott Harvey – Podcast Episode 91
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this timely episode of the Memory Makers Podcast, Russ is joined by keynote speaker, author, and communication expert Scott Harvey to explore how storytelling creates unforgettable guest experiences in the family entertainment industry. Together, they unpack the primal impact of stories, how they shape culture, and why your team—and your guests—need to feel like part of a meaningful narrative.
Scott shares insights from his decades of experience, including his work as a former FBI trained hostage negotiator, and explains how crafting and owning your business story builds loyalty, boosts employee engagement, and fosters emotional connections. With real-world examples from Stars and Strikes and insights on leadership, communication, and culture, this episode is a masterclass in using story to elevate your brand and your team.
Key Takeaways
- Storytelling serves as a leadership tool – Leaders use their organization’s story to unite the team around a clear purpose. This helps team members feel connected, valued, and driven.
- Customers seek emotional connection – In a busy market, guests choose businesses that reflect their values and feel personal. Storytelling creates that connection.
- Focus on your core audience – Not everyone fits your brand, and that’s okay. Speak to those who align with your story, and they stay loyal.
- Memories form through meaningful experiences – Your staff does more than provide fun; they help families create lasting memories. When they understand this, their work gains purpose.
Attend Story Distiller
Join Scott at Story Distiller, an immersive training designed exclusively for leaders like you who want to harness the transformative power of narrative.
Click HERE to register
Join us at Amusement 360
Learn The Tools To Build A More Profitable Business
Scott has been a crowd favorite keynote speaker at Amusement 360. Head over to amusement360.com for more insights like this and then register to join us at the Amusement 360 Event!
