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The 5 Business Data Points to Measure for FEC Growth – Podcast Episode 103
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this week’s episode of the Memory Makers Podcast, Russ Van Natta shares how FEC operators can stop guessing and start growing with the 5 business data points to measure FEC growth. From revenue by attraction and guest traffic patterns to party conversions, labor efficiency, and marketing ROI, Russ highlights the five most critical areas to measure. He shows how even simple systems, like spreadsheets, can uncover insights that drive smarter decisions, reduce waste, and create more powerful guest experiences.
Key Takeaways
- Start small with data – even a basic spreadsheet uncovers valuable insights when used with consistency.
- Know revenue and profit sources – break them down by attraction, parties, arcade, and food to see what drives or drains the business.
- Track guest behavior – focus on daily counts, peak times, dwell time, repeat visits, and booking sources to predict needs and boost spending.
- Let data guide decisions – refine party packages, adjust staff schedules, and invest in the right marketing channels to replace guesswork with growth.
