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Why Small Footprint FECs Are Growing in Popularity with Clint Novak – Podcast Episode 142
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
On this episode of the Memory Makers Podcast, Russ is joined by Clint Novak, Owner of Novak Amusement Solutions and Planet Novak, to unpack the hidden opportunities within small-footprint family entertainment centers (FECs). As traffic patterns shift and large-scale buildouts become increasingly expensive, the mid-sized and smaller market models are having a massive moment.
Clint shares his firsthand experience launching Planet Novak, a highly successful 3,000-square-foot claw arcade concept that is blowing past its first-year revenue projections. From treating your staff like hospitality Sherpas to optimizing the world of premium plush inventory, Clint outlines what it takes to thrive in today’s local entertainment economy.
“Our staff is very intensive. They know when people walk in, they say hello. They’re very welcoming. They play with the kids and adults… they want to make sure everybody’s a winner.”
Clint Novak
Clint also drops invaluable, easy-to-implement operational hacks—like turning on hidden automated software features—that can instantly add six figures to an FEC’s bottom line.
Key Takeaways
- Elevate the Merchandise Strategy – Stocking claw machines with high-demand, premium items instead of low-cost novelties instantly attracts players and drives repeat play. Regularly rotating out underperforming stock keeps the presentation fresh and maximizes game profitability.
- Humanize the Social Media Presence – Replacing dry promotional ads with authentic, humorous videos featuring your staff builds real community connection. Putting your team in the spotlight drives high engagement and turns your venue into a brand people want to visit.
- Activate Hidden Software Features – Turning on the automated upsell feature on self-service kiosks captures easy, passive revenue on existing transactions. This simple software setting acts as a fearless salesperson, boosting bottom-line profits without increasing labor costs.
