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How to Beat the Budget and Outsmart the Layout of Your FEC with Katie Ross – Podcast Episode 143
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
On this edition of the Memory Makers Podcast, Russ is joined by Katie Ross, the Director of Creative Design at Creative Works, to discuss how to beat the budget and outsmart the layout when designing your FEC.
Katie brings over a decade of commercial and attraction design experience to the table, sharing insider secrets on how to turn physical spatial limitations into standout features, design with a “Pixar mentality” that satisfies both kids and parents, and phase out big projects to protect a budget while leaving room for future growth.
“How do we take this idea that’s living in someone’s head and start to make that abide the laws of physics? It’s a really fun puzzle to solve.”
– Katie Ross
Stop settling for predictable layouts. This episode delivers the human-centric design tactics you need to scale up a new build or revitalize an old space, ensuring your guest experience remains unexpected, engaging, and absolutely never boring.
Key Takeaways
- Apply Commercial Flow – Smart space planning maximizes guest capacity. High-volume restaurant tactics ensure proper ergonomics, ease staff cleanup, and maintain smooth foot traffic across all attractions.
- Transform Architectural Obstacles – Physical facility limitations do not stop projects. Creative design shifts turn structural constraints, like a massive overhead beam, into unique and code-compliant gameplay elements.
- Utilize Phased Growth – Grand entertainment spaces do not demand full upfront capital. Strategic rollouts establish a strong core deliverable first and leave space for premium props later.
- Target a Dual Audience – Successful venues capture both the child and the parent. Layered design pairs vibrant visuals for younger guests with nostalgic retro easter eggs for adult decision-makers.
