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Episode Description

In this week’s edition of the Memory Makers Podcast, Russ Van Natta sits down with Shane Zimmerman of Delta Strike to talk about how interactive Laser Tag arenas improve the experience. They discuss how operators can enhance their game offerings through operational fluency and innovation, emphasizing the importance of staff members as emotional connectors to the experience. They also touch on the evolution of briefing rooms, where automation and theatrical elements work together to deliver a more immersive experience.

Russ and Shane also chat about laser tag pricing strategies, from all-inclusive packages to pay-per-play models, and how these can influence guest satisfaction and revenue growth. You won’t want to miss this episode.

Key Takeaways

1. Engage Staff in Creating Memorable Experiences: Find and train the right staff to operate your laser tag attraction so your guests will get the most out of their experience. Your “Game Masters” should be more than ushers or ticket takers.
2. Innovate with Tailored Promotions: Implement “game of the week” promotions and offer customized experiences for specific groups to keep the experience fresh.
3. Evolving Pricing Models: Adjust your pricing strategies, such as offering tiered pricing or time-based options, to improve both guest engagement and revenue. Also, consider adding more value to your arena by upgrading your vesting room to a launch room.
4. Operational Efficiency and Innovation: Find the right balance between operational practicality and innovative features is key to creating lasting, effective laser tag experiences.

Join us at Amusement 360

This episode is part of the Amusement 360 Partnership Series.
Head over to amusement360.com for more insights like this and then register to join us at the Amusement 360 Event!

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