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How to Convert One-Time Visitors Into Repeat Guests featuring Wes Ratcliff of ROLLER – Podcast Episode 97
Audio Links: Apple | Spotify | Amazon Music | iHeart Radio | Pandora
Episode Description
In this week’s edition of the Memory Makers Podcast, Russ Van Natta sits down with Wes Ratcliff, GM of Karting at ROLLER, to explore how FECs can convert one-time visitors into repeat guests. As part of the Amusement 360 Partnership series, Wes shares practical strategies to boost engagement, dwell time, and repeat visits.
From expanding offerings to implementing unique programming, the conversation also highlights the importance of reducing friction through online and group bookings, leveraging data to make smarter decisions, and using guest feedback to improve ROI. Ultimately, success comes from delivering meaningful experiences that make the most of every guest’s time.
Key Takeaways
- Remove friction in the guest journey – Make it easy for customers to book online, purchase upgrades, and access your offerings, especially during spontaneous decision-making moments.
- Use seasonal and low-cost programming to boost traffic – Turn slow periods into high-traffic opportunities with creative events, off-peak discounts, or repurposed attractions.
- Track performance and compare against benchmarks – Start with basic data collection, follow guest behavior, and use industry benchmarks to evaluate ROI and spot improvement areas.
- Bundle experiences to increase per-capita revenue – Package attractions and upsells together to expose guests to more options and drive higher average spend without overwhelming them.
Additional Resources Mentioned
19 Business Ideas for Attractions
Join us at Amusement 360
This episode is part of the Amusement 360 Partnership Series. Head over to amusement360.com for more insights like this and then register to join us at the Amusement 360 Event!
