360 Event Educates 65 Operators on Adding Immersive Attractions

We hosted our largest 360 Event on February 4-6, 2019 in Indianapolis. More than 65 existing and aspiring operators attended this educational boot camp where they learned how to add immersive attractions to their entertainment centers.

This event has continued to grow since it started in 2011. Last year, we had to turn people away because we couldn’t physically fit more people in the space. We solved this problem by moving to a brand-new venue; one that will accommodate significant future growth.

Our team delivered the core of the attraction education including attraction size & selection, operations, and marketing. We also invited multiple industry experts to speak on specialized topics such as project financing, food & beverage, site selection & demographics, group sales, and attraction technology.

The event kicked off with a keynote presentation from Jason Barnaby, founder of Fire Starters, Inc. He gave a heartfelt talk about leaving the corporate world, how to overcome fears and doubts, and why you should surround yourself with the right “tribe” of supporters.

Attendees had plenty of socialization time with other operators and vendors outside the educational sessions. They got a behind-the-scenes tour our Theme Factory before visiting multiple entertainment sites in the Indianapolis area. Plus, everyone had a chance to play Voxel mixed reality, demo laser tag equipment, and try their hand at escape room puzzles.

The 360 Event experience was well-received by attendees. Dan Hammond, co-owner of Lasertopia said, “If you are looking to open an FEC or expand your existing FEC, then [360 Event] is a MUST to attend!”

“Well worth the investment of time and money,” added Ron Parmely, who plans to open a new center in Wyoming. “I’m taking away several ideas and action events to make my FEC the best in the state.”

We have two more LaserTAG360 events this year, on June 10-12 and October 7-9. We guarantee this event will be worth at least $100,000 in additional revenue and cost savings for operators.

Learn more and register at

LaserTAG360 Event