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The Power of Defining What Business You’re REALLY In – Podcast Episode 1
Audio Links: Apple | Google | Spotify | Amazon Music | iHeart | Pandora
Episode Description
Have you ever considered what business you’re in? Ok, but what about the business you’re REALLY in? It’s easy for location-based entertainment venues to think they are in the business of their attractions (bowling, or laser tag, or trampolines, or anything else). But really, you’re in the business of memories, fun, celebration, and escape. This sounds subtle, but it’s a mental shift that can have a big impact on how you make decisions as a leader.
Key Takeaways
- Learn why the surface level answer (like bowling) hurts your ability to grow your business
- Understand Simon Sinek’s Golden Circle and how that helps you communicate your brand more effectively
- Learn how this exercise can make you more excited and passionate about your business
- Get practical steps for implementing this philosophy into your business
Resources Mentioned
Tony Robbins Business Mastery
Simon Sinek Golden Circle from Start With Why
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